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 Tuesday, November 21, 2017
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Search Engine Optimization Guide

Any website owner will tell you, they want to be in the #1 spot of search engine results. However most website owners have misconceptions of how search engines and search results work, and often don't know the best strategies to spend their marketing dollars on. The pages in this section will give you a good overview of how Search Engine Optimization (SEO) works, and some tips to get you started on your way to that coveted #1 spot. 

 

 

What is Search Engine Optimization (SEO)? 

Search Engine Optimization is the ongoing process of ensuring each page of your website has been optimized and growing your online presence and reputation to give your website favorable rankings in the search engines.

 

You may optimize your own website and manage your online presence, or you may contact Web Solutions Omaha to assist you. If you choose to do your own optimization, the information in this section will be very helpful.

 

 

How are websites indexed by Search Engines? 

Search engines use automated software programs known as robots, spiders, or crawlers to survey the World Wide Web and build their search databases. These robots automatically follow hyperlinks from one page to the next around the Web. When a robot comes across your website, it sends information back to its search database to be indexed and analyzed using an algorithm.

 

Because website content changes regularly, robots frequently send new information to update their indexes. How quickly and comprehensively they carry out these tasks varies from one search engine to the next.

 

 

How do organic search results work? 

When a person enters a query at a search engine site, the keywords and/or phrases they used are checked against the search engine's database index of all the web pages it has indexed, along with several other ranking factors. The most relevant and reputable URLs are then returned to you as search results, ranked in order by what each search engine's algorithm's believe are the best matches at the top. These are called "organic" search results.

 

There is also another type of result shown at the top or in featured areas called "paid" results, which is a form of Search Engine Marketing (SEM). You can spend marketing dollars with search engines for paid advertising (aka: Pay-Per-Click) and bid on a top spot for the search phrases you want to target.

 

 

What is Search Engine Marketing (SEM)? 

There are several forms of SEM, some of which include:

 

  • Paid Advertising - where you purchase ad space on other websites, directories, search engines, blogs, social media platforms, etc. to try to attract visitors to your website.

 

  • Backlinks - getting other reputable websites to link to your website (either paid or free options)

 

  • Social Media Marketing - having an active online following and regularly engaging with and marketing to your followers

 

  • Blogs - creating an archive of articles to try to establish your company as an authority in your field and attract potential customers to your website

 

  • Reviews & Testimonials - strategically garnering and promoting product and service reviews of your company on your website and/or encouraging customers to provide reviews on external websites.

 

 

How can I be on the 1st page of Google's Search? 

Continually investing in well-planned marketing efforts in both SEO and SEM will be necessary in order for your business or organization to compete online. Some will have to work at it harder than others depending on the competition for their industry or area of expertise.

 

There is no concrete way to ensure that you'll receive a high ranking on any one search engine (unless you're willing to spend whatever it takes to get the #1 paid advertising spot).  Even if you do get a great ranking one day, there's no assurance that you'll keep it the next day.

 

Why? Because each search engine uses different algorithms to rank sites, and those algorithms are always changing. To compete for a spot in the top organic search results is like trying to hit a moving target. In addition, it requires a regular investment of time, resources and money to achieve and maintain a top spot for any period of time. Because of ever-changing content on the web, trends, news, and other real-time factors, search results are dynamic and rarely stay the same from one hour to the next.

 

The best thing you can do is make sure your website is well optimized and follows search engines' guidelines for best practices.  

 

 

Let's look at few basic components of effective SEO 

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