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 Wednesday, November 14, 2018
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Optimizing Documents

How to Optimize Microsoft Word Documents for Search Engines 

Any of your web pages that use a Word Document for uploading content (or has the Word doc upload toolbar) can be optimized for search engines. Using the Word Document File Properties, you can create your own title and description meta tags. By doing so, you will override the default meta data of your site, and will be customizing meta data to each specific page. In some instances, Google may choose to override the data you've provided. However, this is still a recommended practice for long-term success.

 

Before you attempt to optimize your Word Documents used on your website, please read the guidelines for Search Engine Optimization.

 

 

How to Set Up Meta Tags in Your Word Documents 

Choose which version of Microsoft Word you are using:

 

 

         Using Word in Office365 

With your Word document open in the MS Word program, select File > Info from the left toolbar, then click the Properties drop down tab from the far right selecting Advanced Properties.

 

You should see a window open looking similar to this:

 



See a video tutorial here 

 

 

         Using Word 2007 or newer 

With your Word document open in the MS Word program, select File > Prepare > Properties. 

 

You should see a window similar to this:

 

 

 

         Using Word 97-2003 or Open Office 

With your Word document open in the MS Word program, select File > Properties from the top toolbar, then click the Summary tab (if you using Word 97-2003 or older).

 

You should see a window similar to this:

 

 

 

There are three text boxes in the Properties window that correspond to the primary meta tags: title, description, and keywords meta tags.

         Title: = phrase that you enter here becomes the title meta tag

         (opt.) Keywords*: = words that you enter here become the keywords meta tag

         Comments: = description that you enter here becomes the description meta tag

*Meta keywords are no longer considered by the major search engines for ranking your web pages. However, it is vitally important to utilize those keywords throughout your site in your page content and meta title and description. While most search engines has stopped using them, it's not a bad idea to throw a few in the list, as search criteria algorithms are always changing.

Need help deciding what meta data to use? Here are some helpful tips for choosing keywords and search phrases.

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