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 Tuesday, July 17, 2018
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Optimizing Documents

How to Optimize Microsoft Word Documents for Search Engines 

Any of your web pages that use a Word Document for uploading content (or has the Word doc upload toolbar) can be optimized for search engines. Using the Word Document File Properties, you can create your own title and description meta tags. By doing so, you will override the default meta data of your site, and will be customizing meta data to each specific page. This is recommended for long-term success.


Before you attempt to optimize your Word Documents used on your website, please read the guidelines for Search Engine Optimization.



How to Set Up Meta Tags in Your Word Documents 

With your Word document open in the MS Word program, select File > Properties from the top toolbar, then click the Summary tab (if you using Word 97-2003 or older) OR File > Prepare > Properties (if you are using Word 2007).


You should see a window similar to this if using Word 97-2003 or older or Open Office:





You should see a window similar to this if you are using Word 2007 or newer:



There are three text boxes in the Properties window that correspond to title, description, and keywords meta tags:


         Title: = phrase that you enter here becomes the title meta tag

         Keywords*: = words that you enter here become the keywords meta tag

         Comments: = description that you enter here becomes the description meta tag

*Meta keywords are no longer considered by the major search engines for ranking your web pages. However, it is vitally important to utilize those keywords throughout your site in your page content and meta title and description. While most search engines has stopped using them, it's not a bad idea to throw a few in the list.

Need help deciding what meta data to use? Here are some helpful tips for choosing keywords and search phrases.

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