What components of SEO
will produce the best results?
Search engines will not disclose in detail algorithms they
use to rank your website against other sites, as they believe algorithms work
best when people don't know what they are. In addition, there is a constant
need for search engines to keep up with new technology, trends, and
applications being made available to us on the web in order to provide the best
user experience possible.
Web Solutions Omaha encourages our clients to focus on
strategies that will produce long-term search engine placement results. Below,
we'll show you how to optimize your website using the features of WebFrame
technology, and highlight overall SEO strategies that are worth the investment.
Recommended SEO Components
and Their Importance
ALT
Tags - ALT Tags are the alternate
description text used to describe a graphic or image on a web page when a
visitor hovers over the image. Alt tags also make web pages more accessible to
the disabled. For example, a vision-impaired user may have a web browser that
reads aloud the text associated with the image. Since search engines can't
"see" the image, adding ALT tags gives search engines alternative description
text to index.
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Bulk
Email Services - Another effective tool to advertise to current and prospective
clients, encourage viral marketing and drive traffic to your website is the use
of bulk emails. Web Solutions Omaha offers TouchBase Relationship Manager which
is a plug-in to your WebFrame site. Web Solutions can also manage your email
campaigns. Contact
Web Solutions for additional information about bulk email services.
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Meta
Data (Title & Description) - Targeted and effective keywords and
phrases are foundational to many other SEO efforts. Keywords are used to tell a
visitor something about the subject and content of the web page. Search engines
conduct search query and retrieval using keywords as one of their ranking
factors. (see Choosing
Meta Tags and Keywords) You can optimize each informational page of your
website using WebFrame tools (see Optimizing
Documents), and you can optimize each category and item if you have an eCommerce
catalog (see Optimizing
Catalog Items)
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New
Content & Longevity of Your Website - Search engines love a
well-established website. One with consistent, fresh content and new pages are
golden. Consistently maintaining your site and online web presence over time
will increase the trustworthiness and reputation of your website.
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Site
Search and Site Map - Standard with each WebFrame is the ability for a
visitor to search your site, or view a site map containing all the pages on you
website. These are useful tools for the visitor as well as a great tool for
keeping current the content search engines will index. It is advised that you re-index
your site search when notable changes are made to the pages or page content on
your website. The Site Map is automatically updated when you add, rename or
delete a page. (also see XML Sitemap below)
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Web
Stats Tracking - Web Solutions Omaha offers software to track and report
traffic to your website using server-based logs. This tool is valuable as a key
component for measuring your SEO and marketing success, and to provide insight
into the behaviors of visitors to your website.
If you want to set up web stats tracking in your Google
Analytics account, which uses session-based logs, we can assist with embedding
the verification code into your website.
Learn more about
Web Stats Options
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XML
Sitemap - XML Sitemaps are different than the Site Map (see Site Search and
Site Map above) on your website. XML Sitemaps are used by search engines to
communicate to them the pages on your site. You will need an XML Sitemap if you
plan to set up a webmaster or analytics account with any of the major search
engines. Contact
Web Solutions to have a XML Sitemap generated.
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